Webinars

The hot springs industry is evolving—and so are the risks and opportunities that come with it. In this educational webinar, Nathaniel Johnson, Hot Springs Program Risk Consultant, and Cameron Annas, CEO and National Practice Leader at Granite Insurance, discuss the future of Hot Springs Resort Insurance and what today's owners and operators need to know to better protect their businesses. 

Throughout the session, you'll gain insights into: 

• The current insurance landscape for hot springs resorts
• Emerging industry trends impacting resort operations
• Common risk management challenges facing operators
• How specialized insurance solutions are evolving to better serve the industry
• Practical strategies to help protect your resort while planning for future growth 

Whether you operate an established hot springs resort or are preparing for future expansion, this webinar provides valuable guidance to help you navigate today's changing risk environment with confidence. 

Granite Insurance is committed to partnering with the Hot Springs industry to develop insurance solutions that reflect the unique operations, experiences, and exposures of today's resorts. 

Learn more about Granite Insurance's Hot Springs Resort Insurance Program by visiting:

https://graniteinsurance.com/hot-springs-spa-and-resort-insurance/

A walkthrough of how to get featured by Hot Springs of America through thoughtful, story-driven content.

During this webinar, we'll share the types of photos, videos, and stories we're looking for, simple tips for capturing great content, and easy ways to engage with us throughout the year. We'll also touch on feature opportunities, including our Premium Member Feature Week program, and how your team can help us showcase the unique experiences your destination offers.

You'll leave with a clear understanding of how to create and share content that helps your hot springs stand out across Hot Springs of America channels.

During this Zoom call we discussed how current wellness programs are serving you, how your patrons are responding and how to start including new or first time programs at your facilities. 

Highlights include:



Wellness Programs Impacts on Business

• Have including these wellness programs allowed you to raise your prices?

• Has it shifted the clientele and has that been a positive, negative or neutral shift?

• New revenue streams

• The trickle affect of wellness in leadership and quality of employees

• Impact on employee workload

• How to take the step towards offering something new

Wellness and Hot Springs in Relation to Health Care

• Benefits of working with a medical director to create guided experiences

The Greater Impact of Including Additional Wellness Programs

• Improving your communities

• The impact of making wellness accessible

Soakember

• The importance and benefits of reaching a greater audience

As the Adventure and Entertainment Industry continues to evolve, ensuring your team is prepared on how to respond to an incident is paramount.

Hear from industry professionals Cameron Annas and Ruthie Rivers as they share invaluable insights on mitigating risks and enhancing safety measures within your operations. Together, they delve into effective strategies for seamless responses to unforeseen events, ensuring your team is well-prepared to handle any situation that may arise.

Whether you're a seasoned industry veteran or just starting out, this webinar promises to equip you with actionable tactics to safeguard your operations and enhance customer experiences.

A social media webinar about the latest trends in social media marketing, with practical tips that you can implement into your own marketing strategy to promote your hot springs attraction.

Topic Highlights:

• industry-related insights to support your social media marketing efforts

• how you can expand your audience through the @HotSpringsofAmerica social media community

• breaking down strategy with simple content ideas that have proven to be successful

About the Speakers:

Meet Olivia and Marlene, the Co-Owners of HospitalityMarketing.org a boutique marketing agency focusing on social media and newsletter campaigns for hospitality clients with a special love for hot springs and wellness attractions.

They are the social media content creators behind Hot Springs of America and the award-winning Colorado @hotspringsloop accounts. From marketing strategy to ad campaign management, their agency offers a collaborative hybrid method, focusing on authentic and effective storytelling that ultimately turns followers into guests.

Learn from the experts behind the award-winning Castle Hot Springs. Ian Begar, Farm Director; David Bullock, Farm Manager; and Kevin Maguire, General Manager at Castle Hot Springs, together with Jeff Birkby, Geothermal Consultant for the Hot Springs Association, as they share their expertise on the innovative use of hot springs resources in agriculture. They discuss lessons learned, proven techniques, and untapped opportunities for optimizing greenhouse operations at hot spring facilities.

Key Takeaways:

• Water & Soil Synergy: How mineral-rich hot springs water impacts soil composition and plant health.
• Innovative Solutions: Practical methods and solutions for integrating hot springs water into sustainable farming practices.
• Benefits of Hot Springs for Food Production: Leveraging geothermal resources to enhance both yield and flavor.
• Farm-to-Table Excellence: Strategies for cultivating produce that elevates menu development and culinary experiences.
• Engaging Guests: Tips for creating immersive programming that connects visitors to the farming process for deeper engagement.