MARKETING OPPORTUNITIES THROUGH WORLD WELLNESS WEEKEND
World Wellness Weekend is a pro-bono event launched in 2017 that supports the United Nations objective of "Good Health & Wellbeing for All." Participation in the event opens up the opportunity to demonstrate how your business combats inactivity, obesity, and anxiety.
In 2022, 5,000 venues participated in 139 countries, reaching an audience of 19 million people with 2,200 mentions (TV, radio, print) and 7,000 posts on social media. In 2023, 8,000 venues will participate in 150 countries with the support of Health and Tourism Ministers, 30 mayors and 60 professional associations.
World Wellness Weekend will be held on September 15, 16, and 17th of 2023.
To attract new visitors and media attention, participating venues are encouraged to organize fun and free group activities for their clients, members, local communities, and staff. These activities can be held in person or online to reach a wider audience. Participating in at least one activity earns the venue an "OFFICIAL PARTICIPANT" badge. Venues that organize three activities receive the "WELLNESS CHAMPION" badge, which can be promoted in local media and online. Further details can be found in the Communication Kit on page 35.
Take these steps to get involved:
• Find activity inspiration here
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