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OUR MISSION

The Hot Springs Association is the first-ever trade organization specifically established for commercial hot springs facilities in the United States. The mission of this newly formed organization is to unify and elevate the hot springs resort and spa industry worldwide.


The following primary objectives are part of the association's work in carrying out this mission.

 



ESTABLISH INDUSTRY BEST PRACTICES

    • Support the advancement of research and development for the creation of industry guidelines and best practices for water management with focus on quality, stewardship, sustainability and preservation
    • Scientifically evaluate the effectiveness of alternatives to chemical sanitation while continuing to maintain the safety, quality and integrity of the geothermal mineral water

     

    DOCUMENT LIBRARY

     


    EDUCATION / PROFESSIONAL DEVELOPMENT

    • Hot Springs Connection conference presentations and workshops
    • Develop a professional training and certification program

    CONFERENCE

    WEBINARS

    PROFESSIONAL DEVELOPMENT

    PRESENTATIONS


    MARKET RESEARCH

    

    Report basic market research data:

    • Number of commercial facilities in the U.S.
    • Collective average annual visitation statistics 
    • Collective average annual revenue statistics
    • Industry trends

     

    RESOURCES



    MARKETING and PUBLIC RELATIONS

    • Increase and enhance the awareness, understanding and perception of hot springs in the United States
    • Hot Springs of America website
    • Soakember campaign

     

    HOT SPRINGS OF AMERICA

    SOAKEMBER

    WORLD BATHING DAY

    WORLD WELLNESS WEEKEND



    THERMAL WATER WELLNESS


    Focus on Wellness: Prevention, Therapeutic, Rehabilitation, Integrated Health Care

    • Encourage hot springs therapy to complement traditional medicine
    • Promote scientific and evidence-based research studies
    • Compile scientific research that validates the use of geothermal water in health and wellness treatments
    • Research international examples

    REFERENCE LIBRARY